In a world where creative content can’t surprise anymore, is it still possible to be unique in visual representation? It definitely is – the best approach to finding that uniqueness is to carefully structure the search for inspiration and go about it strategically. Here are a few tips for doing that.
1. Engage in a laid-back observation of surrounding creativity. Spending time on daily reviewes of trendy art and visual advertising develops open-mindedness and your imagination. The experience won’t necessarily trigger a wave of inspiration right away, but it will help realize what is possible to accomplish, what is not, and how to use visual art in unusual ways.
For instance, going through Julian Rentzsch’s Film Director Portraits at Inspiration Grid, the creative collage of innovative photographs, featured works and appropriate setting serve as a good inspirational design for an independent artist wishing to improve their website. There is no need to violate copyright, but it is worth remembering that great ideas come out of recycling existing information.
2. Let your enterprise be your inspiration. When graphic web design is a means to an end, say, increased page views and audience attraction, it is crucial to associate the visual layout with the company’s function. Long descriptions are limiting in terms of capturing the reader – however, catching the viewer’s attention with powerful imagery has proven to be quite effective and a tactic utilized by many successful web properties.
A good illustration of this is the booklet of a French Recreational organization La Pensée Sauvage, promoting good living and healthy habits. Its nature-focused design manages to gain immediate attention when surfing Designisnspiration. The abundance of leaves on every page of the brochure is never redundant as they build association of nature’s greenness with the company’s goal to provide a good time outdoors. Instead of using generic stock photographs of happy people engaging in sports activities, La Pensée Sauvage embraced their simple idea of making humans and nature inseparable.
A key of making this work for you is remembering that people are constantly playing the association game, so building the design of a company around its main idea is a marketing tactic that should be always considered.
3. “Typography always matters”. Ever wondered why Word needs so many of those fonts? That’s because typography has been show to affect your perception of the word’s meaning. As John Foster claims in his post on gig posters (hyperlinked above), typography is no less important than other visual elements of the representation. Maybe it’s time to examine how Word’s endless list of fonts can be used for kicky titles and inspirational text design?
Combining the second point with typography to gain graphic design inspiration is well exemplified by Artem Sukhinin in his Scout London magazine cover. Wouldn’t this be a perfect poster for a fast-food company ?
4. Is Minimalism still a thing? Yes, it is. No matter how many elements, ideas and concepts you’d like to express through your design, remember that you should be limiting yourself to the most essential features that make you you. While not always appropriate, minimalistic design is particularly suitable for a company’s website and a visual logo, where the visual should only facilitate the transmission of information, not distract from it.
Demonstrating a great use of minimalistic technique Co:collective, a Strategy and Innovation company uses a play of “co” symbols in subtitles on its web page to underline what their enterprise stands for. Not only there is a certain efficiency and an effective design involved, but the company is also building brand loyalty with such minimalism and the use of their “co” play.
Finding inspiration in minimalistic design stresses visual uniqueness by eliminating everything that’s unnecessary and distracting.
5. Examining competitors – showcasing difference. Believe it or not, but one of the best design inspirations is examining what your competitors are doing.
As an instance of this, among many sports footwear companies in Quebec and across Canada, Royer proves to have an original product website that is fairly easy to navigate. The design was the work of Leeroy Creative Agency.Other sports shoes industries, like Sports Experts and Altitude-Sports do not manage to reach the same original and well-crafted visual design. You could argue that comfort is what matters for footwear, but if there are a multitude of options to choose from, creative graphic design can makes a difference in the consumer’s product choice.
At concept9, we understand that every interaction with your brand is reduced to one or multiple touch points. We are experts in leveraging all design methods to craft customer experiences that attract, engage and convert visitors into high-value yielding leads. Find out more about our approach and how it can be applied to your business by contacting us.