The definition of A/B testing is very straightforward – it is the process of creating two different versions of your website, page or blog and looking at the conversion rate success to determine which version performs better vis-a-vis your conversion goals. It can range from a basic alteration such as the movement of a menu button to a complete page re-design.
By constantly optimizing your site, you can increase your ROI, customer base, user generated content and leads. All websites want to turn visitors into something – whether it is purchases, sign ups, shares or downloads. By using quantifiable data from the last mentioned goals, you can then compare both pages and keep the one that is most interactive.
Now let’s look at how A/B testing actually works.
First off, let’s pretend you are a company who sells natural skin care products. Your goal is to find a way, using A/B testing, to increase your weekly sales and encourage visitors to buy. A few things you can test on your website are the following:
- Sub headlines
- Paragraph Text
- Call to Action Button
- Share button
- Media mentions
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You notice on your “buy our products” page that you could simplify the buying process for your customers – version A will have a brief description of the product when hovering the image as well as a “buy now” button in red, while version B will have customers click on the image to view a full description of the product and a “buy now” button. Give it a few days, and keep track of the results from both versions. Again, still as an example, you notice that version A has a 10% higher purchase rate than version B.
A/B testing is something that doesn’t have to be done only once – you can constantly be improving your page and looking at how to make it interactive to bring many great returns for your business. It has been proven for generating great results, and is a very low cost way to optimize your website. Get started now with A/B testing!
If you are already working your way to A/B tested landing pages, then consider taking your efforts to the next level by looking at metrics beyond what Google Analytics can provide you, such as mouse movement heatmaps and conversion funnel goals. To learn more about how we do A/B testing at concept9, get in touch now!