A/B Testing has become a highly adopted technique for identifying elements crucial to the user experience of a website. A/B testing refers to the practice of comparing two different versions of a website and recording results concerning the ways users interact with subtle changes. As a business owner, it is essential that you identify your customer’s preferences concerning website navigation, font sizes, and other elements that may influence a customer’s experience with a particular website. Below you will find the top seven most interesting statistics A/B testing statistics and their importance on the online success of your business.
66% of companies test multiple landing pages on their website: Having effective landing pages is now more important than ever. A landing page is often the first touchpoint a consumer will have your brand. Ensuring that your landing pages are well designed, easy to navigate, and effective will undoubtedly improve conversion rates.
Google has tested 41 different shades of blue to see which ones consumers prefer: Google has been hailed as the king of the internet. Testing to this degree is obviously not realistic for small-to-medium sized businesses, but it was done for a reason. Elements as small as color can have a huge impact on the performance of your website. Testing different colors may seem like a menial task, but it will prove as useful because it does greatly alter the aesthetic environment of your website.
GetResponse saw an a conversion rate increase of 158.6% after implementing a free trial of their software. Having more than one call-to-action on your website is extremely important. Today’s market is generally looking for low investment products and services. Testing out customer reactions by implement free trials or alternative call-to-action options will reveal the most effective way consumers wish to interact with your offerings.
A one second delay in page response time can result in a 7 percent reduction in conversions. Expectations of website speed and responsiveness have increased substantially. Customers expect fluidity and instant results when navigating websites. Although it may be tempting to include as much information as possible in your landing pages, using a minimalistic approach will decrease loading times. Include only information that is necessary.
Videos on landing pages can improve conversion rates by 80%. The creative freedom of the internet allows for the creation and display of multimedia like videos. Videos are attention grabbing and are easily consumed by the typical internet user. Placing a video on your landing page may very well end up increasing your conversion rates because it is a highly flexible way to communicate your offerings to customers. It requires very little comprehensive effort on the consumer’s end.
For every 92 dollars spent directing traffic towards a website, only one dollar is spent converting these customers. Traffic creation is an absolute must. You may have the entire internet population exposed to your website, but what good is that if you aren’t able to communicate the right information? Efforts should be distributed evenly to acquiring traffic and conversion. Having the right content on your landing pages will ensure that any money you have spent on advertising is used to its full potential. Employing A/B testing will reveal how a lack of content can be devastating to conversion rates.
44% of clicks from B2B companies are directed to a homepage, not a landing page. A Homepage is not optimal for converting traffic. A homepage is a doorway to the content your customers will be looking for. With the rapid nature of the internet, customers are looking to land on content immediately without having to browse a homepage.
A/B Testing has influenced the way many organizations display information and offerings. Knowing what works best for your company is something that you should place importance on. Seemingly minute details may be extremely relevant in acquiring and converting customers.