Thinking about web design is time-consuming but extremely advantageous at the same time. It’s hard to overestimate how important good web design is to your business. Unfortunately, as with many other parts of online marketing, you can’t know you potential until you’ve achieved it. So, instead of focusing on what you could gain by pushing great web design, let’s consider the negatives.
Take into account that once your page loads, users form an opinion in .05 seconds.
Keeping your website up to date with the web design trends may be challenging, but it definitely contributes to your visitors’ forming a good opinion of your business. For one, they don’t run away from your webpage right away and stay for a bit to explore what you have to offer.
Here are a few Web design trends of 2015 that can help you think in the right direction.
- Enhanced Responsiveness. Yes, it does sound vague, but only to include as many definitions in this phrase as possible. Users like knowing that you’ve thought of them through your website design. Give them a chance to have fun and feel like explorers! This will also promote your company by making visitors more aware of your products.
A good example of this is what Café Evoke did with their website, transforming it into a well-accessible canvas of the most essential details for their business. The design is warm, the photos of the places are right out front, the location is only one scroll away and the cafe hours info is easily accessible. They also have a number of things a user can do, like subscribe to their newsletter, contact them or visit their blog.
- Animated experience. Speaking of having fun, making your site “go live” is one of the ways of doing this. This might not suit everybody, since this trend is definitely industry-oriented, but you can try to get your pictures movin’ and see what comes out of it.
Nota Bene: remember that your website visitors value their time, so try to make their experience worthy and time-efficient because of the loading process.
- Collage-ing. Flat design of the website becomes a trend, and with it appears a tendency to put several things together, which saves space, time and diversifies experience. It’s definitely an art to know what things go together, but once you do it, you have a chance to be very unique and build the image of your business.
Make your visitors remember you by your website, as well as your product.
- Experiment with the Necessary. A website can’t be all about the design and your outside-of-the-box thinking. If you’re selling something, there is no way you can avoid offering products to your web visitors or promoting other links on your website. Try playing with the “sticky” elements like navigation, location, description or product categories. This may be one of the most useful tips for businesses who aren’t going to change their whole websites to look cool and trendy.
Zurb Design company has a fairly easy website to explore, but their innovative “essential” buttons are the ones making impact. The business is also showing that they know what they’re talking about through their design.
There’s usually something to be improved to make your website experience worth it for the customers. The most essential thing to remember is that your website design is always going to impact your audience, it’s rather a question of the positive or negative effect. So get creative and start innovating to make your visitors stop by for a bit longer.
Trends come and go – while it’s good to stay on top of what your competition may be doing to steal away your customers, the core of good web design is functionality. Solid websites provide a smooth, flawless and easy experience to visitors. At concept9, we always think about user experience before delving into the specifics of design. Thus, we make sure that our websites are focused on basic user interaction principles and truths about the human mind that are not likely to go out of style any time soon. Get in touch now to find out more!