We all know that first impressions matter. So, it’s hard to dispute that your online customer touch-points, which can often be the very beginning (and if not done correctly, ending) of your sales funnel, have a powerful effect on your potential customers. Unsurprisingly, 75% of users admit to making judgments about business’s credibility based on the look of their website, according to a Stanford web research.
Your website makes a difference because the average user that lands on it has accumulated thousands of hours of browsing online – something that surely makes her/him an expert at detecting quality. A solid online presence is more than just ‘due diligence’ – it shows your visitors that you care about their experiences and thus that you can be trusted with their business. So how can you make sure that you’re on the right track? One way is to look at current trends in web development and make sure that they don’t sound like Klingon. Here are a few:
1. Account for Differences in Users. To attract as wide of an audience as possible you should remember that diversity in your viewers is real and you must address it with your web design. Say, if you have only optimized your website for Apple mobile devices, it can significantly hamper website experience in Android or Windows mobile users. You don’t want a visitor to leave just because all the zooming and scrolling is a pain.
Also, mind political correctness. It’s essential to avoid sensitive subjects and to use the vocabulary that wouldn’t invoke aversion in your audience. Although, the first Google search under “political correctness” will persuade you that political correctness has gone mad, it’s still important to be inclusive and polite.
2. Smart, but Responsive. First of all, do not overload your user with information. You should “put out there” only what’s absolutely essential about your business, be it a description, a catchy phrase, an image or a combination of the three. Everything else can be hidden in a way that is intuitive and accessible. Imagine you arrive at a website where the description, the product, a dozen of pictures and a contact info are all on one page. What do you do? Flee!
Secondly, make sure your users know that they can talk to you. Allow them to use their natural movements for scrolling, window opening and typing. Minimal effort – more time to explore your website!
3. Typography Makes an Impression. You can do so much with the way you present your text, so don’t be lazy and stop using that default font. Econsultancy recommends to go for big letters, which are more believable and eye-catching. Don’t make your audience take out their glasses to see what this new cool product of yours is all about.
To find out more about web design typography trends of 2015 visit our super helpful blog post!
4. Revealing Is Being Open. Have you noticed that when somebody tells you a secret it automatically makes you feel so special and unique? Well, it’s the same with businesses. Don’t hide your activity/ research/ insider news from your visitors, but let them see the inside of your company instead. It might not have a direct link to your audience’s attitude towards you, but it will definitely let them know more about how you operate. Insider knowledge is attractive.
Don’t stop there and find out what not to do when designing your website. Some of these can easily be overlooked, so be alert!
Whatever strategy you choose, remember that, just as in ‘real’ life, your website’s users come first. Web development may be costly, but a creative web design differentiates you and sends out the right message – that you’re willing to invest in building a relationship with those that matter to you.. In the end, more than 9 out of 10 respondents (95%) admitted that “good user experience just makes sense” (Econsultancy). At concept9, we completely agree with this – both in the sense that it makes sense for a business to do it, and in the sense that what constitutes good user experience design is a series of interactions that ‘make sense’. The end result is higher conversions, increased traffic and, ultimately, stronger business relationships built on mutual respect and understanding. To find out how we can help transform your site into a relationship-building powerhouse, contact us now!