Facebook has grown substantially since its emergence in early 2004. The benefits of Facebook for the user have surpassed being limited to social interactions. The social network is home to over 1.44 billion monthly active users who share ridiculously detailed information about themselves, making it one of the best venues to reach your target demographics. While the potential is there, not many firms understand the necessary steps and tactics required to take advantage of this mass market. Here are a few tips and tricks to help build a following on Facebook.
1. Target Market: With such a large audience, it is only natural the majority of the Facebook population will be irrelevant to your product and/or service offering. Establishing a target market profile before publishing content will ensure that any posts will be directed specifically to customers who hold a high value.
2. Activity: Having a consistent and frequent posting schedule is absolutely crucial with the amount of competition on Facebook. Gaining a new follower is only half the battle. Maintaining interest is key. The average Facebook user has over 70 liked pages. With the typical user news feed being bombarded with posts, it is crucial to remain active to increase visibility.
3. Connectivity: The typical user will be exposed to the same message multiple times. It is key to understand where your followers will be coming from. Your own website? Advertisements? Whatever it may be, using online embed logos on any online platforms you are present on is necessary. Allowing users to “like” your page from any source will increase the ease of user reachability.
4. Design: Although it may seem obvious, appealing to the masses by relevant and quality design is an area where many fall short. As a rule of thumb, and proven by numerous research studies, posts with photos and creative elements garner much more attention than text posts. It doesn’t take much for a user to scroll past a cluster of text posts on their newsfeed. Visuals that are high quality and relevant to your customer will stand out and acquire more attention.
5. Using your Resources: During the early stages of implementing an online presence on Facebook, followers should be acquired from as many resources as possible. Don’t shy away from asking friends directly to like your page. E-mail contact lists are also a great tool for reaching out to already established contacts. Although these contacts and friends may not be necessarily interested in establishing a professional relationship, having fans on your page will increase the sense of credibility and will encourage potentials fans that you are legitimate.
6. Exclusivity: Every legitimate fan on Facebook will have liked your page for a particular reason. It is important to offer some sort of incentive for becoming a fan. Users follow their favorite artists and celebrities because being informed on their activities is enough. However, for others where the incentive isn’t as clear, it is critical to outline exactly what benefits follow becoming a fan. Whether it be exclusive offers or discounts, it must be known to the user.
7. Consistency: Finally, the most important factor is to remain consistent in all activities. Don’t make it a challenge for followers to understand who you are as a business. Remaining consistent in terms of content posted, design elements and online presence will allow for a more defined image. Below are a few elements that should be considered.
- Mobile site is a reflection of the desktop site: Although some of the design elements many not be able to be mirrored with perfect accuracy, having similarities between the two will create a sense of uniformity.
- Social media linkage: Making it easy for customers who are already present on your other pages e.g. Twitter, Instagram, Pinterest, and your own website, will increase the visibility for your facebook page simply due affiliation.
- Language: Much like content, consistency in the tone and type of language used is significant. Having one or a few people responsible for the text included in the Facebook page will ensure that the page is organized in a consistent manner.
Paying attention to all these tips and tricks will definitely help you acquire fans. Remember that above all, it will take time and a consistent effort to reach your goals. Furthermore, since everything you are building basically belongs to Facebook, don’t over-invest in this single venue – think of it as a prerequisite that you need to cover so that potential customer touch-points from this channel are well thought out. However, keep your online properties centralized around content over which you have full control (i.e. your website/blog). To learn more about how to get the most bang for your buck through digital channels, get in touch with us today!