Managing your online presence can at times be a double-edged sword. On one hand, you have the heft of your brand: If you do something online, people will follow it, re-tweet it, engage with it, contributing to your brand awareness. On the other hand, an online presence comes with a fair level of risk – any mistakes are immediately and eternally public. Companies should take advantage of the opportunities that come with their digital presence and here are some of the main elements of a digital marketing strategy, and how they can be useful for small and medium size companies.
An Engaging, Responsive Website
The online website is not just an online brochure of your business it should be:
– Mobile friendly
– Engage visitors
– It should have a clear call to action
Making use of a measured search campaign is vital for bringing target consumers to your web-site. Despite the approach, you take whether an organic search or pay per click advertising. The company needs to make sure they monitor their results and expenses, so they do not go over budget.
Yes, people still read e-mails. Probably, not so much from unknown senders, but if a company can get customers to sign-up for an e-mail list, than chances of engagement increase. Sending consistent well-targeted, and well-written e-mails is still one of the best tools for small and medium size companies, to grow a loyal customer base. E-mail marketing combined with CRM (customer relationship management system) is an inexpensive tool, which if done with precision can produce great results.
Today’s businesses (especially medium and small size companies) rely more and more on social media to build brand awareness, establish industry authority, drive targeted traffic, and provide personalized customer service.
Content Marketing Calendar
Content plan is one of the key parts of a successful digital marketing strategy and using a content calendar can help a company to: coordinate its campaigns, plan publications, organize contributors, and manage the editorial process.
Using web analytics can help a company achieve a higher return on investment (ROI), by identifying which parts of its strategy are working, and which need to be tweaked. Here are some measures that any business should track:
– Web Analytics
– Key performance indicators(KPI)
– Social insights
– Conversion tracking
In conclusion, developing a digital marketing strategy is a must for any company, regardless of its size and industry, that aspires to be active in the digital world and profit from relationship building online. If your company needs help with crafting a digital strategy that can bring more clients and enhance your brand, get in touch with Concept9 to see how you can profit from a well designed digital marketing strategy.