As soon as businesses realize that the virtual world of our time is as powerful as the real one, they get in line to be the first in selling their unique products to online users. E-commerce strategies have long ago become mainstream, so those that survive the competition are a head beyond others.
Let’s think for a while. What is the one thing that you find most irritating while online shopping? Complexity of design, which prevents fast decision-making. In the end, online shopping has to be as close as possible to a live process of choosing, and making your website user all confused is just not in your interest.
A key to outsmart your rivals in e-commerce is to make it as easy as possible for your page user to find an essential product, and for you to get the best deal out of it. Here is a helpful e-commerce guide to lead you to better selling solutions. Take a look at the infographics by SearchSpring as well.
- Guarantee of Uniqueness. So many online selling spaces are offering similar products now, which means that your individuality has to be a must. Actually, Kissmetrics indicate that “duplicate content is one of the most prevalent problems large e-Commerce websites face”. Find a way to present your products in a way that would differentiate you from other online selling sites.
- Supporting your vision of uniqueness is minimal, but eye-catching design. Selling websites require a lot of space for product presentation, but it’s not the reason for dropping innovative decoration inserted instead of blank spaces. An idea: try playing with your content. Selling bags? How about including a little gif/video of how that bag was made to demonstrate its authenticity and originality? Remember to stay minimal, not to overcomplicate the page and keep it easy for your customers.
Check out our Web design trends of 2015 to get some inspiration on modifying your e-commerce website.
- With buyers, it’s simple. When they want to buy, it is your task to give them any opportunity to use this urge to get your product. You wouldn’t want them to wait until they have access to a computer, so it’s time to optimize your e-commerce site for multiple platforms, including a mobile website, which is now ranking first in e-commerce shopping. We didn’t underline the word “optimize” for nothing. It’s essential that your mobile website is compatible with your users’ devices, so look closely into webpage statistics to learn more about your audience.
As for the platforms you’re using, make sure that consistency is there. You don’t want some of your products to appear on only some sites of yours.
- Connectivity & Social Media. Although you’re waiting for your customers to come to you for products, you have to actually motivate them to do so. By posting about promotions, sales and special offers on twitter, facebook, instagram and pinterest, you’re reaching to more and more valuable clients who just happened to read your message. You can also think about a mutual offer strategy with other businesses, which will give you an even wider network of customers that you couldn’t reach before.
Seasonality in search is crucial! Especially in e-commerce business. People are hungry for things in certain periods of time, and it’s your job to give them what they need right WHEN they need it. Study Google Analytics and be prepared to act!
- A sisterly slogan to “A customer is always right” is All for a customer. There are certain expectations of you as an online selling business, and your audience is expecting the most out of their shopping experience.
It’s time to take care of your shopping options. Customers prefer to know where their order is and how long it will be on the road. 97% of online shoppers reported to consider tracking an important feature. And, guess what, 8 out of 10 consumers would be buying online more if they had free shipping. Everything’s magical when it has a word “free” in it.
E-commerce strategy seems tricky, but most important is to keep up with the trends and to follow your customers’ wishes to provide the best service and reduce competition. Make it up to them with your simple, accessible and advanced design, and they’ll come running to you!