You were already convinced that a mobile website for your business is a must-have, and providing your clients with a page to reach you at is an important strategy to adopt.
To give you a figure, around 40% of mobile users are reported to turn to a competitor’s site after a bad mobile experience.
However, it’s not enough to think about a single mobile device that is going to be used in page search. With the amount of brands releasing new mobile models, the modification of the screen size becomes a wider practice. To serve a bigger group of mobile users, you should account for various mobile website dimensions.
IN CONSTANT CHECK
A good tip that will help you to keep your website on track is to check how it is doing with the visitors and whether there’s any progress or regress over the years. It’s not enough to create a good optimized site and wait for it to do the job. As Google’s MobilePlaybook advises, “On a regular basis, you should evaluate your site’s performance […] based on what you learn from user interactions”. Every year brands come up with new mobile devices and change the dimensions as well, so you should be prepared to modify your site to fit the users.
HOW TO ACCOUNT FOR DIFFERENCES?
There are indeed common screen widths that can help you get started with customizing your mobile site, especially with Apple and Android products establishing an optimal screen size and breaking the limits. Nevertheless, you shouldn’t forget that tablets have larger screens and most of mobile phones have smaller ones.
It is your mission to make the site look aesthetically pleasing and functional on a tablet screen that’s almost desktop-size, as well as to keep it manageable for small-screen users. To deal with the former task think about quality visuals to attract users. As for the latter, make it easier for your potential clients to use your page by embedding smart-search and autocorrect, which will reduce site’s complexity for a small-screen user.
Mobile websites give you a perfect chance to analyze the importance of each feature on your Web-page. To serve mobile website dimensions better, leave only those buttons, functions and commands that aid the user and never confuse them. Some functions, like returning to the home-page and reaching the search bar, must always be available, but otherwise, don’t distract your guest with unnecessary words, ads or pictures. Make their user experience as swift as possible.
To find out how to deal with the technicalities of mobile website dimensions check out this post by UxBooth.