Did you know that 90% of companies who blogged multiple times a day acquired a customer through their blog? Blogs have a potential to be well-ranked compared due to their keyword specificity, straightforwardness, good structure and helpfulness. Using blogging to push inbound marketing has a double advantage: (1) it promotes your business as a valuable source of suggestions and tips hence nurturing existing leads, (2) if done right, it gives people exactly what they’re searching for, hence building new leads. Here are some of the SEO pointers for bloggers.
1. Play of Keywords. Remember that you’re not writing an article or a presentation. It’s a blog post and it should have utility for your visitor as a primary goal – yes, as simple as that. You know how they teach you not to be repetitive in your writing? Forget about it while blogging and stick to a keyword that is crucial to your post and targets the demographic you’re looking to gain access to. You should use it several times in your writing (or 1.5 – 2% keyword density, to be precise). It will allow the search engines to better locate your post among others, and it will help the visitor to find what they’ve been looking for.
2. Link to Other Credible Posts, Including Yours. This is especially important for bloggers, since it’s very easy to do in a post. You might think “why do I need to give the reader something else to explore if my site has everything they need?” First of all, link building shows that you did your research and you have something original to offer. Secondly, search engines are more likely to rank you higher if you have “link communication” in your blog.
3. Have a Schedule. A point that is often overlooked, but is quite important. Your viewers have to see that you care about your blog enough to post regularly. There is really no excuse like “I have other work to do” or “Nobody’s looking at it, really”. Your visitors won’t even consider those and just leave your website thinking that you have too little content to be trusted.
4. Try Guest Blogging. Your public likes to see that you engage with diverse content. Inviting somebody who produces their independent content can increase your visibility and reputation. Brian Honigman shared on Search Decoder that covering a certain field of interest consistently will create your expert image and increase your blog views. As statistics shows, under 20% of bloggers are willing to take a guest blog post, which proves that this technique is not overridden yet and there’s room for growth.
It seems like it is about more people signing under a post that attracts the viewers, since 62.96% of people think that multiple authors adds credibility to a blog. You’d assume that guest blogging would have the same effect.
5. Content Is Everything. If your posts are relevant and helpful to people, search engines will love you too. So in choosing whom to please: people or machines, choose people (keeping machines in mind), because they are the ones reading your blog and leaving comments. Also, try diversifying. Better design and clever structure attracts much more hungry eyes than you might think.
Blogging can be very beneficial to the visibility of your business. It does require a lot of resources and knowledge of your audience, so it’s better to do it right at the start. Organize your blogging goals in a way that would make you competitive and original at the same time. Also, keep in mind that blog readers are out there hunting most actively on Monday mornings, so maybe it’s worth planning ahead to get high traffic?
At concept9, we guide our clients, including Fortune 500 brands, in the creation of powerful, keyword-targeted content. By staying on top of Google’s 500-600 search algorithm changes per year, we make sure to position content for high impact and visibility in very specific customer segments. To find out more about performance inbound marketing, contact us now!