How many times have you stumbled onto a blog post and thought: “This blogger’s article is way too text-heavy. They should have added some visual..” ? That idea must have crossed your mind at least once. People do like to see images in what they’re reading, even if they find the content the most original and useful ever. Still not convinced? Here are the stats – 60% of viewers are more likely to consider a business when the image shows up in a local search result.
Now, an image has to work for you, so it’s essential that you play with SEO to make it searchable by online engines. Follow our few steps to get better with SEO for Images.
1. Quality is Your Best Friend. Bluntly put, if the quality of your images is low, your visitors won’t think you’re taking them very seriously. The image has to be the best quality you can get, and optimized for the web, as you don’t want your visitors waiting for a page to load. Try compressing the image. Any quality picture has to be relevant, too. Puppies are cute, but they are not likely to help your business stand out from others (unless you sell puppies…?).
Where can you find great images? Now, you’ve got a few options here. If you need something very specialized, then taking original pictures could be a good task for your marketing specialist, or any other member of your team. This would guarantee your uniqueness. There’s another alternative. You can always surf the net for free non-copyright pictures, and check out this blog post! There’s tons of pleasant surprises for you there!
2. Accompanying Text. You’d always want to help your search engine to locate your image among others. A key to this is including your keyword in the title of the image. Don’t feel lazy just leaving your default picture name, but connect it better to what you’re writing. Also, captions. While not always appropriate, and definitely looking better in news blogs than informative-educational ones, they are really helpful for viewers!
As was pointed out by KissMetrics “Captions under images are read on average 300% more than the body copy itself, so not using them, or not using them correctly, means missing out on an opportunity to engage a huge number of potential readers”. They also say that you should make sure to include your name and deliverables in your caption, which gives you a chance to address your audience once more.
3. Double Checking. Sometimes all the image dimensions on different Web pages need a little play-around. Do make sure that your pictures are not distorted, and check how your thumbnails look, too. You may have done everything right, but if there’s something wrong with your picture in “Suggested Articles for You”, nobody’s going to click on it.
4. Don’t Neglect the Alt Text. What is it? Alt text is the same to search engines as the image to your visitors. It’s a smart code that can boost your SEO and make your site more image-efficient. Alt text has to precisely describe what your viewers are looking at, without too many words. You shouldn’t focus too much attention on it though, better think all the steps through with your powerful image.
Here are a few more tips to help you with Alt Text.
Long story short, an image is worth a thousand words. It can make your site more readable, engaging and powerful. However, it also requires a bit more effort – always look for great quality and do your best to address your SEO goals with image alt tags and accompanying text. It doesn’t take long to learn, just a few skills and your image is optimized forever. For more technical advice on how to improve SEO for images, go to poweredbysearch and find out more!