In today’s highly competitive online marketing world, #hashtags can be an important tool in helping you stand out from the competition.
However, they should never be overused – otherwise you may end up with either too much information or this happens… so hashtaging gets tricky but here are some super short and useful instructions on how to use them.
Hashtags on Twitter
According to multiple sources, no more than two hashtags per post are appropriate. Use more than that and your engagement actually drops. A thing to remember is that tweets with images receive twice as much attention. The same story goes for the tweets with links. Dan Zarella’s research on retweets and hashtags concluded with 99.9 % confidence that tweets with one or more hashtags are 55% more likely to be retweeted.
Hashtags on Instagram
Instagram is one of those rare places where the number of hashtags doesn’t really matter. In fact, in the case of Instagram, interactions are highest for posts with 11 or more hashtags, so it is safe to say just go nuts with hashtaging when on instagram.
Hashtags on Facebook
You hay have heard a number of very versatile opinions about hashtags on facebook. You may have seen people use them but are they effective or not so much? Since hashtag is not a FaceBook thing, it is not really picking up fast although used by a number of facebook users. Research by EdgeRank Checker actually found that using hashtags on Facebook has no positive effect on reach.
Posts that do not involve hashtags actually outperform those with hashtags. However, it is important to remember that you should always test before making a harsh decision of just dumping hashtags altogether on your fan page.
Best suggestion is look through your fan page stats and see whether hashtags are working for you, after all it is the exceptions that prove the rule. One thing that will most probably be common between a number of statistical data is that use of many hashtags on facebook s definitely not a good idea at all. If you think about it, it is just too confusing if you see a post with images and links and hashtags each clickable, directing you to yet another discussion or information source. Once again 1-2 hashtags are tolerable, over that, and you are not so cool anymore.
Hashtags on Google+
Google+ is unique in a way that it gives your posts hashtags automatically. You can add or change them later on. Plus you can add hashtags to your comments as well. One advantage here is that Google+ is a social network and therefore hashtags are now built into Google searches. If you didn’t know, you may simply search a hashtag and Google will display the search results and hangout suggestions. Wondering why this guide so short? Well the title says it all, now hashtag it all!