Link building is one of those marketing tools that has been around for a while to be questioned entirely. As search engines are manipulating the guidelines of their “quality check”, link building stays a very important approach in the Internet world of ever expanding information. We have tried to define link building in our previous post, but today we’d like to go further to suggest a few link building techniques for you to try and to satisfy your SEO.
MUTUAL BENEFIT LINK BUILDING
Just like you wouldn’t want your business to cooperate with companies that aren’t professional, you wouldn’t want to cite those either. Try to identify trustable link carriers in your niche market, look at their projects, social media platforms before referencing them. Ask yourself a question: What’s in it for me? How are they contributing to my picture? If you are building a link, it’s going to become an association link in your readers’ minds as well.
Keep in mind that users prefer organic not-paid-for results as well, and 70% of what they click on is non-artificial links. Conclusion: natural link building is crucial for both Google and users.
INTERACTIVE LINK BUILDING
Yes, it’s everywhere. Social media doesn’t leave you even here. Instead, it’s going to help you. To make your connections through links more active, it is a good idea to combine social media outreach with the process of link building. Referencing businesses is common practice, but starting a conversation with them first is even better. ByReputation report that tweeting at somebody as a first touch before leaving an email is much more effective than just connecting via email. Is it because Twitter is more personal? Or is it because social platforms are constantly changing and we have to change along with them? Both, and, apparently, your link building can now benefit from it!
Likewise, blogging is aiding well in link building. It should go hand in hand with developing your business as a recognizable brand.
LINK BUILDING NOT FOR THE SAKE OF IT
As much as link building is useful, it can only be such when your content is indispensable. Don’t make your posts a source for reference material, but bring something of your own into the field. Analyze the information out there to generate value pertinent in modern reality. Popular businesses are not being cited for nothing, they must truly offer quality content to rank so high on others’ blogs and social platforms.
To go on thinking about valuable strategies for better link building, ask yourself a number of questions before connecting with a business.