Business to business (B2B) is more than just a buzz word. B2B represents the segment of the business arena where business is conducted between businesses (i.e. manufacturers/suppliers, or business clients). In many cases, B2B sales are the result of a strategic and highly focused B2B marketing plan’s implementation.
How Engagement Marketing Connects to B2B Sales
Creating opportunities for current and potential business clients to engage with the brand are the essence of business engagement marketing. The implementation of such engagement strategies generate more than just webpage clicks and site visits. By stimulating brand recognition and loyalty through online content, social networking, and multimedia sharing, B2B marketing is taken to another level of engagement that directly connects to B2B sales.
Taking an engagement marketing approach supports establishing a connection with the brand. A brand’s online content can display its level of industry expertise. Engagement marketing strategies provide a direct funnel from a brand’s marketing efforts to its B2B sales statistics.
Brand Content Delivers ROI
Regardless of their size, all businesses seek a high rates of return on investments (ROI). B2B marketing is one of the strategies that can significantly increase a company’s return for a minimal investment. Digital marketing research depicts plans increasing the top 10 engagement activities at over a 50% rate of increase in 2012. Businesses recognize the added value provided through such investments.
By creating blog posts on relevant industry topics related to the needs of other businesses, a business can engage other business clients almost effortlessly and quite economically. That very blog topic can stimulate other levels of client engagement that lead to B2B sales. Due to its level of relevance, online content can deliver a high rate of ROI.
Business engagement marketing presents an opportunity for businesses to brand their products and services at a higher level.