Would you be surprised to hear that the top 5 search results get 75% of the clicks? Probably, not. We get desperate when searching for something we need and if we fail to find it on the first page, we think there is nothing out there that can answer our questions. The stat above gives you a good idea of why Search Engine Optimization (SEO) is important, and why you should get to know it better.
One of the first steps to improving your SEO website/blog strategy is studying seasonality in search. It is fair to say that SEO is an all-year around activity, but there are certain trends appearing for webpages that ought to be looked for and used in the best possible manner. This is exactly what we call seasonality in search.
AS SIMPLE AS THAT?
Well, yes. Except there are more detailed ways to analyze the trends of viewing your page, which will allow you to plan ahead and target the right audience. SearchEngineWatch recommends utilizing Google Webmaster Tools – Search Queries section to look at specific places and keywords that people use for search. This will give you an idea of what your audience is interested in for future content building.
However, the ideology of search optimization is changing radically as more and more organic content is favoured. Keep this note in mind not to focus too much on keyword-ing.
HOW TO APPROACH IT?
- The main skill associated with the process of seasonal optimization is making predictions. You can never know how your tactics is going to play out, but by taking into account the time of year and consequently the demand for products, as well as your viewers’ reaction to your improvement you can calculate what will happen to your website.
- Our secret is good planning. Give yourself time to make quality predictions and evaluate the possibilities. SearchEngineLand suggests that “businesses [should] start thinking as publishers”, which induces scheduled productivity.
- Once you’ve figured out how you’re going to use your seasonality in search, make your search optimization queries accessible to viewers. Not only you should plan content to feature, but also see that your page with the optimized result is easy to find.
- Since SEO seasonality is not an unknown marketing technique, many website experts will be hunting for the same keywords. Remember, however, that adding modifications to your keywords is what lets you rank higher in those searches.
HOW TO KNOW IF IT’S A SUCCESS?
As in self-development, webpage development is best evaluated when the searches it generates are compared to the past ones. In other words, tracking the yearly progress of the website by spotting the search increase and decrease is a way to go.“Understanding the margins” of what constitutes a legitimate change is of value, too.
To get you started with SEO-improving strategy, take a look at Positionly’s short presentation on Google’s goals with SEO and why it matters.