Ever since the introduction of the internet, everything changed. Users started sharing their every day moves, from walking down the street to sharing their delicious meals, and marketers realised that some methods weren’t as effective as they once were before.
Then, a new form of marketing was born – social media marketing.
Social media marketing is simply conducting marketing efforts using social media platforms. Those platforms can include Facebook, Twitter, Instagram, Pinterest and Youtube. By using them, companies can greatly increase their website traffic and gain a substantial amount of attention.
How do they do it, these clever marketers? Well, they create content that is engaging and generates attention to then get a high number of shares, likes and comments. This creates an abundance of word of mouth, and earned media instead of paid media, which requires a good amount of capital and is not as effective.
By using social media, the improved and ease of communication increases overall customer service – but it can also impact it in a negative way. As an example, a client asks a restaurant on their twitter page if they serve vegetarian options. They wait a few days and still no answer. Imagine the anger they must feel if they see the restaurant answering someone else? If they do happen to give a response eventually, the client might not even be interested anymore.
The importance of social media marketing:
How much does it cost to create a social media account? It’s free.99! The amount of recognition you can get from using them is always going to be a better ROI than more traditional methods. Walk down any street and you will notice every person looking down at their mobile devices – they are all connected. By creating a large amount of content to post on social media accounts that is of course of good quality, your costs will be low and your exposure very high.
EASY TWO-WAY COMMUNICATION
Social media marketing has enabled customers to be able to communicate with you in the easiest possible way, whether it’s to share good and bad comments about your company. You truly have to ensure you stay on top of your game and show your followers just how much you care. It is a way to show them a more personal side of your business and a less marketing-oriented way of advertising or promoting your products. Another perk is you can know about any feedback your customers have, and it is important to take that into account.
COMPETITORS ARE DOING THE SAME
Your competitors are most likely to be engaging in social media marketing as we speak. Know that they are present, and that you should focus on producing even better content than them. Catching up to them can be very time-consuming and expensive, but it is absolutely worth it in the long run. You can look at what they are posting and upon that decide what you want and don’t want on your accounts.
Quick tip: To find information faster, use the “search” or “hashtags” sections to find what your competitors are doing.
INCREASED CUSTOMER BASE
By being present on the online world and generating content that get you many likes, shares and mentions, your customer base will increase. Potential customers could happen to fall upon your account and decide they like what you can offer them. And think about it – if that new client is happy with the purchase, they will share their joy with friends, families or even better, online. This can have a great impact on your business, and is probably the best aspect of social media marketing.
INCREASED WEBSITE TRAFFIC
Social media marketing opens the door to your website traffic. It is crucial to always post a link to your website on every published content. As an example, you are about to release a new product. Write a brief sentence about it and encourage your viewers to “read more” on your website by giving them a link.
Remember that your main goal for using social media platforms is to drive your followers to your website that will ultimately result in a purchase.
You need to acknowledge that you need to be using social media as a means of marketing as it will always work for you. It has so many advantages and it is the best possible way of gaining exposure for a inexpensive price. Create your accounts today.