Even though you spend an enormous part of your time on your smart phone, you may be unconvinced that a mobile interface for your business’s website is unimportant and, generally, a waste of time. It’s time to get un-unconvinced. Numerous stats estimate that people increasingly use their mobile phones to search for things, even if their desktop computers are available. Google and Nielsen in their study showed that 77% of mobile searches happen in locations when computers are available to users.
Moral of the Story: Search ranking is like real estate space – a good spot will not come easy but can help your visibility tremendously.
Advanced Tip: 89% of smartphone users prefer mobile apps to mobile websites and spend considerably more time surfing apps. A smart guess would be that mobile apps are faster, better organized and contain less unnecessary info. It’s worth to rely on these criteria to build a better mobile website for your business.
Here are a few tips for how to better organize mobile website navigation.
1. Avoid Confusion. There are few things less attractive to a mobile user (and your business) than website navigation that looks inconsistent from device to device. It’s better to have a smaller version of your desktop website than to change the look completely in order to be creative. Remember how many times you were frustrated about not finding the right button on the mobile website of some shopping company? Don’t make that mistake.
2. Intuitive Navigation. A huge contributor to the success of Apple products is the use of minimalism in both design and user experience. Everything is where it needs to be and sometimes there’s nothing at all, which contributes to the first point.
Navigation is all about not overthinking your actions. You shouldn’t make your users go to the bottom of the page to find a “search” button there. Locate it on the top or make it easy to reach.
3. Minimal Design – Better Navigation. Don’t overwhelm your visitors with too much information at once. Throw some pictures to your main menu, some inviting words, essential descriptions, but not too much information. There’s only so much text that can appear on the mobile screen.
For more inspirational minimalistic ideas visit Econsultancy.
4. Don’t Greet Users with Nothing. As an old way of creating mobile websites, companies set a blank page as the first thing a user sees. A friendly piece of advice: don’t do it. It makes the user think of unnecessary movement and decide what they want to see first. It’s better to put something impressive and useful as the default page and let users go from there.
Follow these mobile website navigation tips and you’ll be on your way of improving your website visibility. For more technical suggestions, explore these practices and have fun designing!
At concept9, we think of navigational elements as part of a larger issue – informational hierarchy. In order to address brand consistency and get visitors to perform a certain action (and there should always be a target action), we think hard about what functionalities/links to make visible on each device. To learn more about our methodology, contact us now!