Personal Brand Building
Personal Branding is one of the most effective ways to promote yourself and your business. In the new business world, your online reputation is one of the most important ways of growing professionally. Whether you’re planning to launch an entrepreneurial venture and are looking for venture capital or are looking to land a job with a large multi-national, the first thing your future employer or investor will do is to google you. This is why the act of building your reputation should be done cautiously, strategically and with a clear intent. As a starting point, you could have a look at my previous post on what to do before you start building your personal brand.
Here are some of the ways to start building your personal brand.
Find your area of expertise and start blogging, tweeting and positioning yourself as a thought-leader. If you really know what are you talking about and you feel like your knowledge, art or insights can create value for your audience, do not be afraid to share it. Many artists or consultants are afraid to publish their work online, thinking that they will not be able to charge for their services, but this is rarely the case. Consultants do not usually charge for concepts, they charge for specifics. You can find a business plan template online, but writing a specific business plan takes more than a template. Share your knowledge without fears – clients will eventually recognize you as a thought leader and contract your services. To steal an example from the fitness world, personal trainers that share their knowledge (through videos, articles, downloadable programs) have more clients and charge more per hour than those who think they should charge you for every word.
Choose Your Channels
There is no point in trying to position yourself as a leader and publish your content on all social media platforms. Focus your efforts of spreading your knowledge and message on the platforms that are most relevant to you, your audience and your industry. Just make sure that your message is adapted to each media type. Every social media population has its own “native tribe” – even though they are often the same people as on other social media sites, they can decipher your message differently, depending on the platform.
Put it out there
All great orators throughout history have started speaking at the public market or in less prestigious locations, to less important audiences before they finally arrived on the grand stage. Do not shy away from offering to speak freely at events, to publish webinars, write guest blogs or attend university radio shows. When it comes to personal brand building, it does not really matter where you start as long as it is consistent with your values and the image that you want to project.
Be consistent and be active
You have to stick to your expertise and still continue to share valuable content regularly, which is not always easy if you rely solely on your own content. The reality is that almost no one on the internet shares exclusively their own content. Platforms like Tumbler allow you to find other blog posts and write your own perspective on it. Tweeter is the perfect example of how people are building their personal brand by reading and sharing blogs, articles, books, by tweeting their thoughts on the subjects in 140 characters. For example, Guy Kawasaki is “tweeting” and “retweeting” different topics, acting as a media broadcaster. He is a curator of a kind, and many online bloggers are building their brands in such a manner – by being curators in their field of interest. Another such example is David Asprey, who is building his brand in the field of biohacking, while rigorously posting content on the topic.
It is all about networking
Most social media platforms, especially twitter, allow you interact with others in a way similar to a cocktail party: you can talk to everybody and engage in conversations with people you had never met before. The more engaged you are online, on platforms that reflect your area of expertise, the more popular you can become and the faster your network will grow. A larger network can help you build not only your personal brand but also your own business, or even your future business.
Building a personal brand takes time. It takes effort, persistence and creativity – that said, the best news it that you have already started. If you ever commented on a blog, twitted about a subject or left a feedback on amazon, you have started taking your first step towards personal brand building .
At concept9, we are experts in online reputation management and in helping Fortune 500 companies grow the online footprint of their brand. To learn how we can improve your business’ online brand (or your personal brand), contact us now.