Coaching Ourselves, a peer-coaching platform, is used by more than 15,000 managers per year across 8 languages in organizations such as Fujitsu, Nissan, ING and Lufthansa. Critically, the company's core business heavily relies on their online platform that sells and delivers their peer-coaching modules.
In redesigning their entire sales platform, our team consulted Coaching Ourselves on a very specific business problem. The task was to deliver a modern and user-friendly platform optimized for a variety of user personas on both the front and back ends.
The Bottom Line
The endeavour resulted in a brand new platform, allowing Coaching Ourselves to nurture visitors through a potentially long sales cycle involving multiple decision makers with diverse priorities. We also created a back-end aimed at increasing upsell opportunities and conversion rate optimization.