Lallemand is one of the world’s leading producers of yeast as it operates across 10 industries, in over 40 countries. With numerous business units spread across all 5 continents, Lallemand needs a content and social media strategy that is both resonant with the corporate mission statement, and specific to each unit.
We work with Lallemand to train their communications staff across 10 business units in content and social media strategy. We help each business unit to create an effective and sustainable strategy for exterior communications, which also creates cohesion internally.
The Bottom Line
Finding points of synergy between content that can be used internally and then re-purposed for external use is of particular interest to an operation of this magnitude. Our efforts with Lallemand culminated in a one-day workshop that will bring marketing leaders from each business unit together to develop a solid ongoing strategy.