As powerful products and websites are emerging every day, the area of competitiveness that stays pertinent is approaching User Experience (UX) design. A skill to seek alternatives to information is almost intrinsic to the idea of knowledge, and it is wrong to assume that uniqueness is a sole key to winning customers. Websites are fighting for information, but they are more interested in creating an UX that would make their viewers stay.
In fact, 88% of online customers are LESS likely to come back to a site after a bad experience, Econsultancy reports.
Mick McGee, a co-founder of Echouser, mentioned last year that UX design is undeniably embedded in every product humans are buying or searching. It becomes an indispensable skill to have. Take a look at some ideas that can help you to develop UX mastery.
- Continuous Storyline. Your website should consist of experiences for your viewers, and each page should be an exploration. The site brings better results if every separate page seems satisfying to the user. However, once you’ve caught their attention, there is a high chance that they will want to keep on exploring your business’s website, so make it continuous.
Don’t make your audience ask questions, but answer them right away in multiple webpages’ posts.
- Putting Yourself in Customer’s Shoes. To really “get” the experiences you are creating for your customers it is essential to have a trial of how your webpages influence your audience. Recruiting a number of people to try using your webpage is a way of doing it. In this case you’ll get the right kind of feedback along with possible problems associated with each of your experiences.
Consider developing a Customer Journey Map, which is a very detailed account of how your product will interact with your viewer’s reaction. Yes, it takes a while, but it also makes you think of all the possible drawbacks you can expect.
- “Collaborative” media. Don’t be afraid of experimenting with different ways to visually attract your audience. Using images, videos, posters, typography, animation and any other kind of visual representation in the way that would enhance UX is a good pointer to keep in mind. You don’t have to play by the rules, because the rules are always changing. Go with what you find is most suitable to your viewers and your usability test will show whether your “collaborative” media work as UX mastery.
- A big part of an impressive UX is Interactive Design. To get more information on how to improve web design skills and get more inspired, look at our post here.
Take your time to check out a UX Mastery business specialists’ discussion panel, which will tell you a lot about how to approach UX and what’s in it for you.