In 2015 Search Engine Optimization (SEO) dictates the rules of the game for businesses. The content that’s marked as important is the most relevant, the most professional and the smartest in distribution. This is exactly the relationship between social media and SEO – one can benefit greatly from the other, and mastering media platforms means having a powerful strategy for distributing online content.
Interestingly, there has been a debate about whether social media is actually taken into account when analyzing the content of a Web page. While the link may be indirect, we recommend making the probability that your site scores well even higher by employing various social media marketing techniques. A good cake becomes more delicious with an icing on top.
Although the popularity of your social media account may not impact the credibility of your Web pages, Kissmetrics wisely point out that search engines treat social media websites as any other source and they can therefore be counted as valid links to consider.
SOCIAL MEDIA GENERATES VIEWS
An important note here. You may start reflecting on the idea of dropping the social platform tactics altogether. Before you do that, let us remind you that 80% of Facebook users prefer to connect with brands through Facebook, and 82% of customers confess trusting a company more if its senior leadership team is active on social media. Sounds pretty convincing that social media is a useful skill to have, doesn’t it?
Social media has become an efficient way of expanding your brand’s name through always-active users. Your constantly up-to-date Facebook or LinkedIn pages may not be generating ratings for SEO, but they are working towards generating audience, who will in turn go to your website and boost your presence online. Your media accounts also contribute to building your brand name.
INEVITABILITY OF SOCIAL MEDIA
Oftentimes, a social media search is all that it takes for a customer to like a business’s product. If social media is your selling territory, there is no way you can run away from it even if SEO is not guaranteed. Rather than questioning the social media impact on SEO, go with what has been working for your business and will continue to make customers knock at your door. It’s proven that online users utilize social media to learn about promotions, why stop using it then?
While SEO game and its rules, edited by prominent search engines, are changing on a daily basis, it is not the reason for dropping the strategy that works for your business. An indirect link between the two factors should convince you that you’ll have to employ smart marketing tools to make your enterprise as credible as possible for a great online presence.