There’s an assumption in 2015 that we are all biologically tethered to our smartphones – we need to have them and use them incessantly in their daily routines. As more and more people do indeed have a mobile device “on the go”, they use it for most of the work that was previously done on a computer. Company website browsing. Online shopping. Choosing between several options of available services. All of these are now done online, and you can’t run away from it.
As much as 57% of people wouldn’t recommend a business if it lacks a good website. You may think your business is targeting this 43% of users who will appreciate your product, not your mobile website work, but, to be safe, it is worth improving your strategy.
It’s time to build your mobile website in the right way, and here are some mobile website inspiration points for you.
- An important rule to start with: A mobile website is a smaller, more accessible version of your desktop website. It is neither helpful nor necessary for you to start with a mobile website design as a brand new project, rather, think about highlighting the most important information for the user of a mobile device. When your clients come to you, what do you want them to see as a first? That being said, a mobile-first strategy can sometimes be useful – in this case, starting the entire web development process from mobile and then translating to desktop could be a huge driver of business.
- Always assume that your viewer is using their mobile device in an extremely busy environment, and they don’t have time to “get to know” your business. This is why locating an impressive video of your work on the front page of a desktop website is a good idea, but does not necessarily work for mobile devices. There are hardly many users who’d be sitting around with plenty of time on their hands to explore your website and watch your media. Instead, get right to the point, and locate your impressive work samples farther along on the page.
- Monitoring effort. It may seem self-explanatory, but when it comes to analyzing what works for the desktop website and for a smartphone, those differ significantly. A computer as a device presupposes that your attention is more scattered than a smaller screen of a mobile device. Make your mobile website as minimalist as possible by thinking how to make it simpler for your users to navigate your site.
- Spending resources on people’s usage needs shows that you care. What kind of conclusions will you make if you see that a company’s website is awfully quiet, even dead? You’d probably think they are not active anymore. This is something you definitely don’t want. By engaging the public into what you’re doing and making things for them work, you demonstrate your capability to be trendy and competitive.
The best secrets to mobile website inspiration lie in your understanding of what the user wants and expects from you. Inspiration can come from existing mobile websites but at the end of the day, it’s up to you to define a business problem and then create a mobile experience that addresses this problem. At concept9, we are completely business problem driven – everything starts with a conversation about what our clients are trying to achieve, and the technology that supports these goals is always secondary. Contact us to find out more!