SEO, for those of you who don’t know, stands for Search Engine Optimization. It is vital to fully understand what SEO’s can do for the online world. A simple way to define it is the following: it is used to increase the visibility of a website on search engines such as Google or Yahoo! using non-paid marketing tactics.
How to increase your website visibility
First and foremost, social media platforms are some of the most easy ways to generate website traffic, not to mention the most inexpensive way of doing so. Using Facebook, Twitter and Instagram with the following tools will teach you how to best increase your visibility.
With every post or status you publish on your facebook page should always contain a link to your website.
The same goes for your Twitter page, where most of your tweets should contain your website links. Encourage your audience to “find out more” or “read more” by simply writing a short catchphrase followed by a link. This is one of the best methods.
Again, using Prana Bio as an example, posting high quality pictures on your page will enhance the user experience while linking your picture back to your website will increase your visibility.
Using the right keywords and metadata tag
Now that you’ve got your website visibility covered, the next step is to make sure that your clients can easily find you.
Whether you are writing a blog post, or simply improving your google metadata description, it is crucial to ensure the proper words to best describe what your company is all about.
Prana Bio uses a great choice of words by using the “Transforming our world one nut at a time” catchphrase followed by their brand name. This adds a touch of personality to their overall brand. They easily could have chosen to simply write PRANA, but instead they did it the right way.
Their metadata description is very to-the-point and yet by using the words “specializes” “transforming” and “delicious”, it enhances their overall offerings. Look for words that have a deeper meaning to them and that will have a certain reach to your consumers. Uniqueness is what you are looking for.
Improve your site navigation
Keeping your website frequently updated is a must. Consumers enjoy changes here and there, but always keep in mind that a drastic change can have a more negative impact than a positive one.
Make it easy for your clients to find your contact information – specifically your address, phone number and business hours. Also, ensuring proper load time and platform multi-function will make your consumers happy.
These tips and tricks are just a small portion of the huge SEO world. To really find out more, get in touch and we’d be happy to sit down and talk shop!