Our personalized approach to web-design is customer-centred. At its core, our value creation process increases clients' viability by promoting reciprocal exchanges of mutually beneficial services. We segment visitors in distinctly profiled and pre-defined pools that channel cleverly planned campaigns to increase engagement. While marketing personas can be leveraged online in many ways, some common threads include the following:
Identify Key Struggles
Discover what is keeping your visitors up at night and structure your website accordingly. This step applies a needs-orientated rather than the traditional goods-orientated approach.
Identify Key Values
Learn what value your main customer segments are expecting from your product/service and website. The latter is especially important as it should guide your informational architecture.
Find Psychographic Characteristics
Beyond needs and values, individuals have very unique ways of interpreting and judging the world surrounding them. By understanding your visitors' behavioral tendencies, you can build segmented value propositions that deliver the right value in the right way.