Winning online is not about playing catch-up with the ever-growing technological developments. And yet, this is how a majority of companies treat the issue. This mentality is not only frustrating for modern-day marketers, it is also unsustainable in the long-term as implies that you are constantly 'behind' the times. Winners in the digital space are not necessarily defined by their early adoption of technologies. Instead, they are the first to extract real value from them.As you think about your online efforts, try not to focus on checking things off a list. It is crucial to see the broader picture. In particular, we will help you focus on the following aspects of your online presence:
FROM THREATS TO OPPORTUNITIES
Online success is contingent on showing the right thing to the right person at the right time. Many companies misunderstand this by emphasizing the medium not the substance. These companies falsely operate under the assumption that their social media or a blog posts will somehow hedge their bets against competition. This approach creates confusion for both the companies and their customers. Companies are unsure why they are creating the content while customers are unsure about what value there is to be extracted. Often times, the difference between a successful and an unsuccessful online campaign involves the assumptions and not the execution. We will help you learn as much as possible about your customers' online lives.
It is important to know about your competitors online presence. This may help guide your general direction. Still, your customers should be at the very centre of your decision-making. Maybe your competitors will have a large Facebook following that serves them well. But if your customers do not use Facebook in the same way (e.g. as you target a different demographic), then you will have to learn about their other online habits.
A well thought-out, personalized messaging system is an absolute must when interacting with single customers. This requires, whenever possible, engagement in an one-to-on marketing style. We will help you create systems that will track your users, record their behaviors and provide personalized messaging. After all, that is exactly what you would do in real life.