While micro-conversions (the small interactions that nurture your visitors) are drops in an important bucket, they ultimately lead to your final goal, the macro-conversion. At this stage in the funnel, each user touch-point should be highly focused on converting traffic into viable leads. To achieve this, we enlist the help of our user experience (UX) design team. There are many facets to designing experiences with the user in mind, but here are several things our UX team is constantly obsessed with:
As much as some agencies would like to believe that best practices are universal, the proof is always in the pudding. To build conversion-optimized interactions with your visitors, you must be aware of what works and what does not, then you need to reiterate. This is more than a process. It is a philosophy of pushing the boundaries by continuously improving through tinkering and prototyping .
Function Over Form
Three quarters of user engagement comes from a website's visual form. Problematically, without functional content to deliver that final quarter, the visual quality can serve as an empty promise that creates frustration.
Users are guided not only by positive and negative value, but also by ease. We will create experiences that are fundamentally easy for your users to be a part of. We will pave the path of least resistance, which will drive your conversion rates.