WordPress powers almost a third of the internet. In B2B or B2C contexts, few alternative web platforms surpass WordPress especially at such a low cost or complexity. If you are looking for a platform that could be easily maintained in-house without any specialized technical expertise, then WordPress is your best bet. High quality plugins and security updates makes it nearly impossible for other platforms to compete.The popularity of WordPress is one of its main strengths. Still, there is a catch. Since there is an abundance of choices for WordPress developers, finding someone who knows how to optimize it for search engines, conversions and speed, is not as straight forward as it might seem. In particular you should look for:
CUSTOM MADE THEMES
Although generic and pre-built Word Press themes can help build your site, our customized themes tap into the true strength of WordPress as a content marketing engine. Opting for this option will help you stand out from the rest of the clutter. Our developers work with the Genesis framework, allowing us to build efficiently while still having full control over customization. This results in a much faster site with better search engine optimization with almost limitless customization potential.
As WordPress offers plugins for almost anything, it is tempting to keep installing more and more of them. Problematically, this can increase the size of your website and the number of requests that are being made to the server. This will ultimately cause your site to slow down, drop in ranking, or even become unstable. With our elegant solutions, such as custom coded widgets and functionalities, we will ensure you avoid any such pitfalls.
CUSTOM POST TYPES
At its core, WordPress is a CMS or 'Content Management System'. This means that although it can generate static HTML as well as anything else, its true power comes through with dynamic content. Blog posts are the classic example of this. For the highest amount of flexibility, conversion optimization, and personalization potential, we will make all types of resources (e.g., 'Team Members', 'Case Studies,' etc.) with custom post types. This will allow you to manage all the dynamic content while optimizing for search engines almost automatically.