Technology has been changing in a way to make electronic devices of the same brand synchronized with each other. Instead of many separate experiences that used to exist with the TV, computer, radio and phone, it is now one experience of using artificial intelligence with a simple touch resulting in accessible design. Technology is made easier and intuitive so that there would be no difference and, importantly, no difficulty in utilizing so many separate devices.
From this emerges the idea of cross platform design, which helps the user imagine all their devices as one whole.
“Statistics show that 70% of mobile searches lead to online action within an hour’s time”. Cross platform design is a part of this favorable statistics, acting as a support for the user who will recognize the similarity of a website on a different device.
WHY IS SYNCHRONIZATION BENEFITIAL?
Consistent design makes it easier for developers to project design ideas onto multiple devices of one company. Importantly, this does not take big effort to update the system that is so well synchronized.
Sometimes it is preferable, however, that devices use smart adaptation to the needs of the user at a given time. How often have you noticed a mobile website of your favorite coffee shop ask you for location to serve your needs better? Many website managers would also remove large and heavy convent, like maps, for instance, that would benefit desktop website users, but would only take loading time for mobile users.
WHAT DOES CROSS PLATFORM DESIGN LEAD TO?
When synchronizing devices, optimization of the site to make UX at its best is crucial. The fonts, paragraphs and sizes have to be user-adapted. A note: image optimization should be kept in mind while adapting a website for a mobile version or vice versa.
ARE THERE DRAWBACKS?
When introducing cross platform design creativebloq.com goes into saying that there is a negative association with the term as there has to always be a compromise between quality and optimization. There are issues with page loading, blocking of innovation and too much complexity that come out with too similar cross platform design. Remembering that each user with a device is unique in their needs is key.
Cross platform design becomes a necessary feature of websites, apps and products as the amount of differently oriented users is growing. A safe rule is to let your multiple sites do their job and respond to reactions of your audience.