Just when we thought that the social media world was completely inundated, LinkedIn came in and decided to turn everything on its head by focusing on professionals. What we consider to be an inseparable part of business today started just a few years ago as ‘yet another network’. Although this means that we have yet another venue to think about when considering a company’s digital strategy, it also gives us a very powerful tool to target and engage the customers that matter to you. Let’s see how you can leverage that power to build a following.
What Is Special About A LinkedIn Following?
Not to sound too self-serving, but following professionals can definitely boost your profile look. Don’t forget that it is extremely popular to apply for jobs through LinkedIn, and everything that you do with your page may be publicly available to other organizations.
A targeted following situates you closer to your “professional acquaintances” than you would have been otherwise. It’s as if you’re saying that you don’t want to intrude in their privacy, but would still like to peek through the window. It allows you to engage more actively with visible information of those whom you follow.
A “follow” button is a different method of getting to know people. Many LinkedIn users don’t like adding strangers to their professional profiles, so following them is a great alternative, which still opens their profile to you. It’s almost like reading interviews and conversations with public figures in newspapers, but LinkedIn lets you do it for free and with a guarantee that your “followee” is the one typing the posts.
Attracting Linkedin Followers To Your Page
- Your LinkedIn image is not equivalent to your image on Facebook or Twitter. It is in your interest to promote yourself in the most positive [and truthful] light, but targeting extremely specific niche audience.
- Profile Picture. A black screen instead of your smiling face looks suspiciously unprofessional. Depending on your sphere of interest, you should choose the photo that predisposes many different people willing to follow you. To be safe, choose a professionally looking picture – nobody needs to know where you partied with your friends last night. If you wish to impress the crowd with your creativity, you can choose something more innovative, but no less formal. The picture should resemble you in every sense of the word, LinkedIn is not a dating profile.
- Use A Summary. Ideally, it should be the second section on your profile. All the additional interests can be mentioned in “Causes I care about” or “Skills”.
- Self-Analysis. What makes you different from others? Why is it you that a potential employer should offer a job, and not dozens of others? LinkedIn is a perfect tool to emphasize your uniqueness and keep silent about skills that are not yet at their peak.
- The Most Impressive Detail On Top. To build a strong follower base it’s essential to lure the “right” audience to your profile, with an attractive profile picture, powerful summary, a couple of languages you speak and so on. If you say that digital design is your primary interest at the start, a potential follower will not need to browse through all your interests to find this out. Make their lives easier.
- Stay Active. It is unlikely that you will get many followers if your profile is dead. Let your close network and followers know about your success, new skills, professional ideas and expert interests. This is what narrows your circle to those people directly interested in what you do. Imagine that you are a company that wants to get people to choose its products, and promote yourself in this way.
- Professionals Are Made, Not Born. For this reason, do not hide all your previous work and volunteering, finding it irrelevant. Employers and followers appreciate that you know how to do something else besides your primary activity.
A sales manager enjoying camping in their free time will linger on your profile page a little longer if among your sales experience there is a “Camping Counselor” job hiding somewhere.
To give you something to think about, here is a cool guide for building followers on LinkedIn more efficiently. Contact us today to learn how a great social media strategy fits in the big puzzle that is online marketing.