What is a landing page for? Think about it as a business card for your enterprise: it introduces your business, it attracts attention and it makes others want to know more. A landing page is a web destination that is either acting separately from your website or as a part of it (even a home page), and it gives your visitors an idea of what you have to offer. With this role comes a big responsibility to make whoever “landed” on your page interested in you.
Unbounce mention two reasons for creating a landing page. One of them would motivate the user to proceed further on the website by clicking through the landing page, whereas the other gathers information about your user to generate appropriate content for them. Both of these landing page goals are important for your business, as they attract potential users and guide them further.
A landing page is fulfilling a lot of tasks, resulting in a user knocking at your door. A good example is Dell, who has plenty of landing pages now, reporting a 300% conversion increase when comparing landing pages with website pages.
If all of this sounds convincing, here’s a few patterns for your landing page inspiration 2015.
LANDING PAGE AS AN ARTISTIC MULTIMEDIA PLATFORM
Smart web marketing strategists are more and more arriving to solutions with a thought in mind that humans believe words less than images and are aesthetically attracted to visuals. Such a need for a light, visual presentation seems to come from a complaint of too text-heavy websites and too much textual convincing. Instead, videos, images and interactive visuals are speaking for themselves.
1. Take a look at Wootten’s landing page. It seems like those 5 constantly changing images are not telling you anything, but they do give you an idea of the business’s authenticity, professionalism, and they just make you stay for a while.
It’s worth noting, though, that Wootten do include links to their services and scrolling down gives you an idea of what products they have.
2. Diehlgroup did something along the lines, also adding their deliverables to describe each image.
3. RethinkCanada are bringing a great example by including funny & intriguing videos on the background while showing all their functions. Not surprisingly! Video autoplaying on a landing page shows 86% increase in conversion! It is safe to say that video playing one click away brings, if a little less, still a similar percentage of increase.
SeattleCider are throwing a challenge at you with their landing page. This “we are not as ordinary as others” slogan almost makes you want to know why they are claiming so, and urges you to prove to yourself that this is indeed true. Here, words do matter a ton, and their self-confident starting line either scares you away or makes you explore the website. SeattleCider do give you a lot of information, as well as an interactive scheme of what their cider is all about.
Lighthouse Brewing have truly created a masterpiece out of their website. They made a whole world out of creating beer, with a very unique atmosphere and an animated landing page that leads you to scroll down where all other wonders unravel. They definitely score as one of the highest innovative pages with a great design, harmonic colors and simplicity in use.
A good landing page is your starting point to attracting your target audience. They say “don’t judge a book by its cover”, but, honestly, your viewers are going to judge you by the website you create. Moreover, they’ll find somebody better if you can’t make them interested in exploring your site more. Your landing page guarantees you several more seconds of their attention, and those seconds are golden.
Featured Image Credit: Kaboom