The Importance of Having a Twitter Strategy
A few years back, Twitter was a simple platform for users to share their thoughts in 140 characters or less. Today, Twitter has evolved into a platform that all companies need to have. Not only do they need to have a profile set up, but they need to share content that is both relevant, exciting and engaging. Being online is absolutely crucial not only as a touchpoint for your customers but also for the overall image of your brand. How could one possibly build a killer profile that will keep followers hooked to your Twitter account and encourage them to explore your online properties? Here are 4 easy ways in which you can build/improve your Twitter strategy:
- Watch and learn – By using tools that are handy such as search.twitter.com, you can easily find what is happening on Twitter by searching hashtags or specific words that are relevant to your business. You can then see exactly what is happening and what people are talking about. Look at what other companies (and competitors) are posting and learn from it – then generate your own, creative and engaging content. It’s easy to learn from others, but you will also learn from the mistakes you’ve made. Remember there is always room for improvement, especially in the increasingly dynamic world of online marketing.
- Tweet, Retweet and Reply – Having an account set up is merely the first step. The content you post is what will make people want to interact with you. One of the most important aspects of being present on social media is to make sure that you answer mentions as soon as possible – your customers/potential customers expect an answer. I cannot tell you how many times companies have not replied, yet I clearly remember when Starbucks Canada did. It makes people feel important. And believe me that it makes a big difference!
- Stay true to your colours – Authenticity is such an important aspect of a company. Never move away from the elements that helped you become who you are. Build real connections with your followers – tweeting like a robot will not do your profile any good. Incorporate some humor, quotes or even links to articles or news, always making sure they are relevant. A good example is a health-driven restaurant twitter account where they tweet about health-related topics, news or strike up a conversation about newsworthy subjects.
- Plan out your week – Develop a schedule where you do such things as Tip Tuesday, Shoutout Sunday and Sneak Peek Saturday to reach out and engage followers in a creative manner. It really makes people interested in your company when you post exciting content that may not be available anywhere else. Many users tend to unfollow accounts that push constant self-promoting tweets. The key is to find clever ways to balance your self-promoting tweets with useful, engaging, third-party content.
You’re now ready to build your Twitter strategy. By keeping in mind these four tips, you will be on your way to having an exciting and engaging page. Remember that having a Twitter account is only one of the many ways that can be leveraged to to generate visibility and to attract new clients!
At concept9, we specialize in creating custom-build Twitter strategies that engage your audience, promote your brand and provide you with the highest ROI. To find out more about how we can help you, please contact us now.