Like any other field, web design has a certain set of buzz-words for the in-crowd. However, since all of us are affected by web design, be it as users, marketers or creators, there are a few basics that we should all be familiar with. Being even mildly fluent in web-speak can help you be part of the right conversation when the time comes to address business goals through your online properties.
Here are a few of the most complex web design terms:
RGB – refers to a color code that means “red green blue” and is used for web designing, unlike the other color code CMYK (Cyan, magenta, yellow and key (black)) that is used for printers.
HTML – HyperText Markup Language are tags that, all combined together, form a website!
PIXELS – Pixels are the tiniest elements found on an image, shown on a computer.
BITMAP – these pixelized images depend on the screen resolution in which you are viewing it. Sometime if you zoom in too much, you will be able to notice the pixels – exactly like phone images.
HERO – No, this is not referring to your regular hero superman or batman. It is the star of the web or landing page, the first image that is presented to visitors on a website.
ROLLOVER – Again, a quite funny term to be used in web design. This, however, refers to the change that happens when a visitor hovers the mouse over a certain text or image, and it changes colors, font or image.
OPTIMIZATION – Optimizing a page simply means to reduce the size of the image, font or text to ensure a proper look on the website or mobile phone. In other words, it focuses on making the web experience enjoyable for users.
EX – Ex boyfriend, ex girlfriend? Not quite! This term relates to the measurement of the font height or size with regards to the size of a lowercase “x”
VECTORS – Vectors are simple images made out of geometrical shapes that have no pixels. They are mostly used for company logos and can be stretched to any size, and will still look the same.
FEATHERING – A technique that is used to smooth the edges of either a text or an image
LAMP – Used for the specifications of a web servers, LAMP stands for Linux, Apache, MySQL, and PHP. It defines the operating system, web server, database & script language.
NESTING – When adding an HTML to another element, this creates nesting.
PSEUDO ELEMENT – To put this in a very easy way, it is used to add special effects to a certain letter, word, paragraph or image. As an example, you want to improve your page look and choose to add some color or enlarge a word.
HEX CODE – Used with the # sign (no, it is not the same as a hashtag), it is found in HTML to designate a color
SOAP – Simple Objects Access Protocol is referring to an XML based protocol that allows an application on a site to access information on another site, using the internet.
SKEUOMORPHISM – This incredibly hard to pronounce word refers to the designs that have a 3D effect. A great example is the Apple IOS icons that Apple introduced for a while before returning to the original flat design.
These are just a few web design terms that most people would want to know about. Though some are words that have different meanings in the everyday sentences, they are very important in the web designing world. You can now be able to use some of these complex terms when speaking to your web designer friends, and trust me, they will probably be blown away at just how much you know.
To find out more detailed information about other web design terms, check out these blogs :
Although we’re happy to provide this primer, at concept9, we try to avoid the kind of lingo listed above when dealing with clients – we like to cut to the chase and talk about our clients’ business goals instead. To learn more about our approach, get in touch now!