Designing a website has become an absolute necessity for any firm looking to pursue an ecommerce profile. Your website is an extension of your brand and affects your image as much as any other aspect of your business. Ensuring that your website is functional, flows smoothly, and enhances user experience creates a strong connection with your consumers online. With the shift from brick and mortar to online stores, developing a stable online presence is now more important than ever. Here are a few web design tips to make sure you’re on the right track.
Linking Content — One of the greatest parts of the internet is the ease of going from point a to point b. Making sure that all elements of your brand are consistent and easily accessible is incredibly important for a website that is looking to enhance user experience.
Social Media Inclusion: Remember that social media networks are incredibly important when it comes to incorporating your customers into your brand. Typically, clients will visit your website once they are exposed by an ulterior means. Including all your social media links on a highly visible spot on your website increases customer interaction by providing them with a communicative space that is instant and direct.
Visual Appeal — Having a website that is pleasing aesthetically goes a long way. It differentiates your brand in the mind of consumers and makes their browsing experience one that is unique and pleasurable. Some ways to make your website visually appealing include:
Proper Use of Colour: Websites with good colour schemes have been know to increase recognition by 80% Colour should be used strategically to enhance content. Use neutral colours such as black and white for the outline of your websites while adding dashes of colours to areas where you wish to draw attention to.
Remove Clutter: Although it may be tempting to fill your website with images and other attention grabbing content, don’t over do it! Remember that the most important information on the website is your offering. This is what you should be communicating. There is nothing wrong with having a website that is fun, but you want to be known as a serious provider. Toms.ca is a great example of a website that is entertaining, yet places great emphasis on their product.
Navigation — Competition on the internet is running rampant. Never underestimate the value of a website that runs smoothly and is easily navigable. Consumers are looking for websites that are well-structured and where information about your products can be found with ease.
Menus and Submenus: Implementing menus and submenus cuts the consumers search time in half. For websites that offer a large number of specialized products, allowing customers to quickly zone in on specific product is invaluable. Treat your website like every visitor is a new visitor. Make it as easy as possible for your customers.
Search Bar: Nothing is better than offering your customers a search bar that can deliver results specific to their needs. Including a search bar on your website will increase customer satisfaction and may result in higher conversions.
A website is often the first touchpoint a consumer has with your brand. Making sure that your website is optimized for the user experience is important and will pay off. Following these web design tips should result in a well-rounded, fluid, and organized website.